Amendment 73 to Israel's Consumer Protection Law: businesses must now record sales calls — what it means for you

What the law says

In July 2026 the Knesset passed Amendment No. 73 to the Consumer Protection Law — duty to record calls, keep them and deliver them to the consumer. It comes into force eight months from its publication in the Official Gazette (the ministers of economy and finance may delay it by up to four more months for particular sectors). Five duties:

1. Record every sales call with a consumer when the transaction is sold by phone (remote marketing) and its total value is at least 750 ₪ — including related purchases from the same call, and for ongoing contracts by the annual payments or the contract-period total.
2. Notify the customer at the start of the call that it is recorded and that they are entitled to a copy.
3. Keep the recording at least two years if a transaction was concluded, at least six months if not.
4. Deliver a copy to the customer within 10 business days of the request. The first copy is free.
5. List the call dates on the invoice or billing statement.

Who it covers. Every phone sale worth 750 ₪ or more (food excepted), and — regardless of amount — the sectors the law names: telecom, internet and TV; tax-refund advice and medical-entitlement checks; credit-rating repair; maintenance and repair services; gas supply; loan brokerage and fund recovery; health services; mortgage advice. It is also applied to banks, insurers, pension advisers and credit companies.

What happens if you don't record

• If the business did not deliver the recording, or the list of call dates, on request — the consumer's version of what was said, or that the call happened, is presumed. The business cannot present the recording as evidence without the court's permission.
• Fines: 14,750 ₪ for an individual, 26,500 ₪ for a corporation, per violation.

"I'm a sole trader with a mobile — how am I supposed to record?"

Most people the law touches do not sit in a call centre with a PBX. They are an insurance agent, a mortgage adviser, a gas technician, a salesperson — with a mobile. Here is how the four ways of recording measure up against the five duties:

The first row is the hard one: the law does not accept "I forgot to press". How each method works.

How Haro helps — and what stays with you

What Haro does:

• Records every call on the phone line by itself — incoming and outgoing, iPhone included — with the customer's number, date, time and duration. No sales call goes unrecorded because someone forgot.
• Keeps the recording, transcript and summary in the customer's card. The Premium plan keeps 3 years — beyond the law's two. On Basic and Pro the log covers one year, and you can export and keep your own copy.
• Lets you find a call by number, date or word and export it — to deliver to the customer within 10 business days.
• Produces a call report with dates and durations, for the invoice.

What stays with you:

• The notice at the start of the call. Haro plays no announcement — you tell the customer, at the start of the sales call, that it is recorded and they may have a copy. One fixed sentence.
• WhatsApp calls are not recorded. Sales calls — on the phone.
• Procedures: who handles a customer's request, and how call dates go on the invoice.

Complying with Amendment 73 in 5 steps

1. Check whether it applies: selling by phone above 750 ₪, or in a listed sector? Probably yes.
2. Automatic recording of every call — something that does not depend on the memory of whoever answers. Haro.
3. A fixed opening sentence: "This call is recorded, and you are entitled to a copy" — for everyone who talks to customers.
4. Retention: a plan that covers two years (Premium), or periodic export to your own storage.
5. A delivery procedure: who receives requests, where to find the call, how to send it — within 10 business days.

Sources

• The bill and legislative record: the Knesset website / oknesset.org — "Consumer Protection Law (Amendment — duty to record calls, keep them and deliver them to the consumer)".
• Summaries by the Tel Aviv Chamber of Commerce, ynet and mako on the law's passage (July 2026).
• The binding text is the one published in the Official Gazette. This page is accurate as of 22 Sep 2026 and is not legal advice — for your own business, consult a lawyer.